An SEO friendly YouTube video title is essential to be successful in your YouTube journey. Among a lot of YouTube SEO best practices, an attractive and SEO friendly YouTube video title is more important.
The title of your video along with tags and descriptions provide metadata for your video which is essential for YouTube to understand the topics of your video.
Without providing these metadata, your video remains not understandable to the YouTube algorithm which results in not getting expected views.
A proper title helps YouTube to recommend your video to the right viewers as well stand out among other creators.
Here in this guide I will discuss about 19 best practices to write an SEO friendly YouTube video title.
Best practices for SEO friendly YouTube Video Title
I have discussed the most important 19 best practices here. Note that these are not the only best practices. There are a lot of best practices to follow.
From my side I can certainly tell that if you follow these 19 best practices, then you will be at the top of your SEO friendly YouTube video title strategy.
1. Be accurate
This is the first concern to create an SEO friendly YouTube video title. You should be accurate to your video title so that it represents your video.
If you don’t accurate to your title, viewers may stop watching after a few seconds which can impact discoverability. Make sure that your title accurately represents the video.
The bad impact of using inaccurate title are many such as YouTube algorithm can mark it as fake and inaccurate content, your video may be out of rank, people may dislike your videos and channels and so on.
So, it is very important to be accurate to your title while creating an SEO friendly YouTube video title.
2. Keep main keywords at the very beginning
Never miss to keep the main keywords at the very beginning of your video title. As people search by keywords, the chance of getting more views will increased if you use the main keywords at the beginning.
Moreover, YouTube algorithm will rank your video higher if you use the main keyword at the very beginning of your YouTube video title.
For example: “19 best practices to make an SEO friendly YouTube video title” is less good compared to “SEO friendly YouTube video title: 19 best practices” as “SEO friendly YouTube video title” is the main keyword here.
So, keeping main keywords at the beginning is also a best practice to write an SEO friendly YouTube video title.
3. Try to add a number
A number on your title can be very useful to for SEO purpose. While writing a video title, never forget to add a number to the title if you can.
If your video is offering a number of useful tricks then never miss to mention in your title that how many tips are there in your video.
Using a number in your title can be very useful to get more clicks and views hence it is not less important to use a number in your title to create an SEO friendly YouTube video title.
For example, you can consider previous example where I have put a number in the title.
4. Keep a power word in the title
Power words are wards with emotional meanings which resonate with readers and convince them to engage with your content.
These are very helpful in SEO purpose. Try to keep at last one power words in your title which will make your SEO more powerful.
But always remember that you should avoid using sensational or misleading power words in the title. A happy and positive power words tends to drive more clicks and views to your content.
5. Length should be 60 to 70 characters long
Now it’s time to tell about the length of your video title. YouTube allows a title with maximum 100 characters long. You can write a title until it reaches more than 100 characters.
But always try to user short title to show full title on small devices. A title with 60 to 70 characters is best for your YouTube video.
Try to use a title of length 60 to 70 characters long for making an SEO friendly YouTube video title.
6. Avoid Misleading or Clickbait titles
Misleading or Clickbait titles are catchy titles that doesn’t goes with your content. According to the YouTube community guideline about misinformation, it should be avoided.
It is highly recommended to avoid using clickbait, misleading and miss informative title on your videos to avoid penalties from YouTube algorithms.
You should be legal and honest about your title to keep aligned with your content.
7. Emphasize the keywords
I already have discussed that your should use your main keyword at the very beginning of your title as possible. One strong point in this case is to emphasize on your keyword.
By emphasizing the keywords, there is a higher chance to getting more clicks if anyone search for that keyword and YouTube recommend your videos there.
So, it is one of the best practice to create an SEO friendly YouTube video title for your channel.
8. Limit ALL CAPS and emoji
For this I can share some tips from Google support. Google support for YouTube says the following;
So you should be careful to use ALL CAPS and emojis in title while writing SEO friendly YouTube video title.
9. Mention a brand if any
Try to mention other creators in your title who are already established in your niche. I helps to highlight collaborations and broaden your potential audience.
It is not good practice to mention them in each of your videos but you can do it for one or two of your videos.
10. Try using attention grabbing words and phrases
If you use attention grabbing words or phrases, then probably it is expected to get more organic traffic form that video.
These words plays an important role to inspire the user to explore the content. Always try to use attention grabbing words and phrases to your SEO friendly YouTube video title.
11. Use hashtags
Use hashtags in your titles as they help viewers find similar content to what they’re watching. If you use a hashtag like #seofriendlytitle, then your content could show up on the hashtag page for channel growth.
So, never miss to use hashtags in the title along with description of your YouTube video. This is one of the new practice for writing SEO friendly YouTube video title.
12. Try to mention the Year
Title mentioning year performs better over the content not mentioning year in the title for the same keywords. YouTube algorithm treat the content mentioning year is more updated.
But this is not works in every case. You should not mention the year in every content, but try to use the year if this content is for some specific time and not evergreen content.
13. Create Urgency
Creating the urgency when your followers stands to miss something that is valuable is effective. Avoid false or fake urgency.
Creating an urgency is very effective in making SEO friendly YouTube video title.
14. Be creative
You will obviously be stand out by showing your creativity to the content. Try to reflect your creativity to the title after researching your competitors.
Be creative and try something exceptional to the content to proof your uniqueness. Your creativity is your wealth.
15. Try to be descriptive
Title is the first things to attract the visitors beside the thumbnail. Tell the viewers within a few words what your videos is about and how it will help them.
It is one of the best tricks to create a title that accurately represent the content of your YouTube video.
16. Put Words in Brackets
Providing words within brackets increase values just like providing a number to your YouTube video title as they provide some additional context to the visitors.
Using words inside brackets carefully in your title create additional potential to your video. It is also an important strategy to make an SEO friendly YouTube video title.
17. Align with the Thumbnail
Don’t tell different things in your title and thumbnail. You should be consistent in both of this place. Your thumbnail should represent same things as your title do.
Keeping align to the thumbnail while creating a title is essential for YouTube algorithm to trust you. Otherwise the visitors will get confused which results in less clicks to your videos.
18. Create an advertiser-friendly title
The ultimate goal of making videos is making money or promoting brands which is also related to making money in a sense.
So, always try to create advertiser-friendly video and reflect it to your title. Advertiser-friendly content shows better result compared to the content where advertising is harder.
To reach your goal to get more views, you should crate advertiser-friendly title by which YouTube can place ads inside your content.
19. Use a title generator tool
And lastly, you can take help from a title generator tool to give your the idea of some best titles. After creating some attractive titles there, you can modify them and create your own.
Today, there are a lot of title generator tools online for free. You can use anyone of them according to your choice which is totally depend on you.
Conclusion
Crafting an SEO friendly YouTube video title is essential for maximizing your video’s discoverability and attracting organic traffic to your channel.
A well-optimized title not only communicates the essence of your video but also strategically incorporates relevant keywords that align with search intent.
By leveraging SEO best practices which I have discussed above, you can effectively position your video to reach a wider audience and compete more effectively in the competitive landscape of YouTube.
Ultimately, an SEO friendly YouTube video title serves as a powerful tool for enhancing visibility, driving traffic, and ultimately growing your channel’s audience and influence.
Recommended articles:
24 YouTube SEO Best Practices.
How to become a YouTuber and get more views in 5 easiest ways?
5 stages to improve YouTube content strategy.
4 Easiest Ways to Watch YouTube Without Ads.
