21 Best Email Marketing Platforms | Email Marketing Software

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Email marketing routinely outperforms all other marketing channels in terms of ROI.

There’s a lot of Email marketing platforms and it’s also fantastic for community development and connecting with clients on a one-on-one basis.

However, if you don’t have the proper infrastructure in place to manage your email marketing, you won’t be able to reach your subscribers and customers in the manner required to drive interaction, create those critical connections, produce more leads, and improve sales.

That’s why we’ve compiled this list of the best email marketing platforms available right now.

Each of the email marketing platforms on our list has a distinct set of features to investigate in order to identify the best email marketing platform for your needs.

Before we get started, we’ll address you about what are the best email marketing software.

What are the best email marketing software?

To choose the finest email marketing software, consider pricing, dependability, technical support, template designs, simplicity of use, deliverability, automation, integrations, and any other features that you need.

The finest email marketing software should enable you to effortlessly create emails, segment your list, tailor your message, and examine analytics data, all with the goal of growing your business’s email list.

And, most significantly, they should arrive in users’ principal inboxes.

Finally, email marketing is about delivering the correct message to the right person at the right moment.

Now, lets go into the topics about what are the best 21 email marketing platforms now.

21 best Email marketing platforms

To effectively build and implement your email marketing plan, you’ll need to locate the finest email marketing software platform for your company.

Here are the top 21 email marketing software systems and what makes each one a smart choice.

Here are my recommendations for the finest email marketing platforms and services to try.

1. Campaigner

Campaigner is one of the best email marketing platforms I think.

Check out Campaigner if you’re looking for a platform to aid you with marketing across numerous media. Advanced email marketing automation is one of its many effective characteristics.

It allows you to build email processes, measure conversions, nurture prospects, and customize every part of your communications.

If you merely need assistance with email design, it provides hundreds of ready-made, responsive templates.

Most email marketing platforms provide a good selection of templates, so this isn’t a unique selling point, but where Campaigner stands out is that it includes a sophisticated template management system with restricted access and tagging features to organize your templates, which is especially useful if you’re working as part of a larger team.

Another area where it goes above and above is the inclusion of a built-in picture editing tool. This allows you to alter your graphic assets without switching to another editing program.

Its reporting features are also noteworthy. Its thorough statistics contain traditional metrics like open and click rates, but it also adds geolocation data, which allows you to drill down into how your email marketing campaigns are doing by area.

Key characteristics include:

  • Email design templates
  • Campaigns were triggered.
  • A/B split testing
  • Forms of registration

Pricing:

Pricing for up to 5,000 contacts begins at $59 per month.

2. ActiveCampaign

ActiveCampaign is a low-cost email marketing tool that is ideal for small marketing teams and content providers.

It has all of the expected capabilities, such as automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling.

Advanced features include conditional content, geotracking, controlled deliverability, and multi-user editing. Geotracking identifies the location of your subscribers, and you also receive controlled deliverability and multi-user editing.

Key characteristics include:

  • Segmentation and dynamic content make it simple to personalize your message and deliver targeted emails to the appropriate contacts.
  • Personalize your emails using whatever contact information you have available.
  • A/B testing to determine the most effective emails.
  • Simple split testing may help your emails acquire more opens, clicks, and purchases.
  • A landing page builder is included.

Pricing:

Pricing begins at $29 per month.

3. Constant Contact

Constant Contact is also a well known email marketing platforms which makes it easy to construct professional-looking email marketing campaigns.

It contains a smart email editor that allows you to easily personalize and create fantastic-looking emails that appear great on any screen.

Automation, social marketing for lead generation, and the ability to develop websites and landing pages are some of the other characteristics that make it appealing to smaller companies and non-profits.

Constant Contact also offers email marketing for eCommerce tools to assist your online store’s growth. You may import contact lists from Excel, Outlook, Salesforce, or wherever your contacts are stored.

Key characteristics include:

  • A clever email editor for creating professional, visually beautiful emails.
  • Email marketing automation, featuring a welcome email for new subscribers, triggered email series, contact segmentation, non-opener resending, and strong list-building capabilities.
  • Smart eCommerce tools and outcomes, such as tailored and automated emails
  • Builder of websites and landing pages.
  • Social media marketing is used to publish advertisements, schedule content, and measure results

Pricing:

Constant Contact provides a free one-month trial. Pricing begins at $9.99 per month.

4. HubSpot

You don’t need any design skills to produce customised, professional-looking emails using this email marketing platform, HubSpot.

One of its most appealing aspects is that, since it’s supported by HubSpot’s CRM, you have access to precise customer data that you can use to personalize your emails.

You may also resort to its marketplace to further tailor your emails, where you’ll discover templates that have been shown to convert.

The layout and components like as calls to action may then be changed using its drag-and-drop editor.

Key characteristics include:

  • To produce the optimal email message, use A/B testing.
  • Developed using the HubSpot CRM platform.
  • A template editor with drag-and-drop functionality.

Pricing:

Pricing for 1,000 marketing contacts begins at $45 per month (when invoiced monthly). If you need more marketing connections, it’s available in 1,000 increments starting at $50 per month.

5. Sendinblue

Sendinblue is a one-stop shop for all sorts of company communications, including email, SMS, Facebook, chat, CRM, and more.

The company’s purpose is to assist companies in meeting their consumers’ needs. They allow you to concentrate on the most critical duties while automating the rest.

You can use its email builder to quickly produce professional-looking emails, but the brilliance is in the platform’s mix of capabilities.

You’ll find it simple to put together smarter and more appealing email campaigns using chat, SMS marketing, Inbox, CRM, and automations.

Facebook Ads capability is incorporated in, allowing you to retarget contacts and generate new leads.

Key characteristics include:

  • A shared inbox ensures that your customer email history is never lost.
  • More than 60 responsive email templates
  • CRM built-in.
  • SMS and chat are built-in.
  • Contact Segmentation – make your emails more relevant by sending customised messages to smaller groups of contacts.
  • Lead generation with Facebook Ads.

Pricing:

Up to 300 emails per day to illimitable contacts are free to send with SendinBlue. For up to 10,000 emails, pricing begins at $25 per month.

6. Moosend

Due to its extensive Free plan, Moosend is a fantastic option for tiny enterprises. Even if you don’t want to join up for its Free plan, it’s one of the most cost-effective solutions.

It’s also one of the best options for implementing customisation. It allows you to categorize your email lists depending on various client behaviors.

This manner, your emails will be very relevant to your readers, allowing you to stand out.

It may also help you develop your email list since it provides personalized sign-up forms.

Once you’ve amassed a sizable list, you can take use of its email marketing automation capabilities and develop processes to ensure that your emails are sent at the best possible moment.

Email Highlights:

  • A/B testing is used to gauge engagement.
  • Unsubscribes, openings, clicks, social shares, and other data analytics
  • There are around 40 free responsive templates available.
  • Templates are simple to personalize.

Pricing:

Moosend provides a free plan with sign-up and subscription options, as well as reporting and statistics.

For more capabilities like as transactional emails, you must subscribe to its Pro plan, which begins at $10 per month when invoiced monthly.

7. MailerLite

MailerLite is a formidable rival in the creative and small-to-medium company segments is also an awesome email marketing platform.

It incorporates the fundamentals of email marketing, such as surveys, automation, popups, and landing pages. MailerLite also interfaces with a slew of popular eCommerce platforms and marketing solutions.

At first look, it seems to be one of the most subdued platforms, owing to its simple appearance. But that’s also what makes it so effective.

From eCommerce campaign features to automation, segmentation, promotional pop-ups, and the ability to design landing pages, everything about the platform is focused toward development.

Key characteristics include:

  • A website builder and landing page builder for creating rapid online assets.
  • Pop-ups and integrated forms assist you in generating more leads.
  • Use powerful targeting options to personalize your ads.
  • To enhance your email marketing standards, test, experiment, and simplify your communications.

Pricing:

MailerLite is completely free for the first 1,000 subscribers and 12,000 emails each month. Pricing begins at $10 per month.

8. GetResponse

GetResponse is one of our favorite email marketing platforms, and it’s utilized by marketers in a variety of sectors.

It covers segmentation, personalisation, email automation, and email templates. There’s also a useful Auto Funnel option that creates a marketing funnel for email marketing campaigns.

GetResponse offers a variety of strong tools focused at brand expansion. From A/B testing to a full analytics platform that measures the efficacy of email campaigns.

Key characteristics include:

  • Autoresponders automate the sending of welcome emails, follow-ups, instructional series, and lead nurturing.
  • With Facebook Pixel, you can conduct sophisticated remarketing campaigns with a single click.
  • Tracking website visitors allows you to offer appropriate messages depending on page views.
  • Create landing pages to generate leads and sales.
  • Make sponsored advertisements for Facebook, Instagram, and Google.

Pricing:

GetResponse provides a free 30-day trial. Pricing begins at $13.12 per month.

9. Pabbly

Pabbly is a web-based platform that provides a comprehensive array of marketing tools for online form creation, email marketing, subscription payment, and email list cleansing.

Pabbly Plus is a full company management package that includes all of these solutions at a moderate cost.

Whether you have a subscription or free plan, Pabbly’s email marketing solution does not limit you in terms of capabilities such as marketing automation, list management, autoresponder emails, subscriber segmentation, and so on.

You may easily connect in-built or 50+ external SMTPs and send emails without incurring any extra fees.

Pabbly Email Marketing allows you to improve your email marketing performance by launching campaigns and sending bulk emails to all of your potential users with an one click.

It also handles bounce and spam complaints for all prominent SMTP providers, including Amazon SES, MailGun, Mandrill, SendGrid, and others.

Other significant aspects include:

  • Pabbly Email Marketing’s standout characteristics include:
  • A simple drag-and-drop email editor
  • 500+ email templates that may be customized in any way
  • Utilize its subscription forms to collect leads and business-related information.
  • Connect numerous SMTP servers to route emails via different suppliers.
  • MX cleaning may help you increase open rates by deleting invalid emails from your list.
  • Send follow-up emails to non-opens automatically.
  • Use autoresponders to engage with people without requiring any human effort.
  • Send emails on predetermined times to engage subscribers.
  • Its email platform boasts a 99% delivery rate, and they’re a terrific alternative if you need someone to clean your list and maintain your database up to date on a regular basis.

Pricing:

Based on the quantity of subscribers you have, Pabbly Email Marketing charges a fee.

10. Convertkit

ConverKit is an excellent choice for both eCommerce enterprises and content developers. Its simple layout and feature set make for a pleasurable experience.

Opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, customization, automation, and many more features are included.

ConvertKit also has useful connectors with other platforms that creators and makers are familiar with, such as Woocommerce, PayPal, Stripe, and WordPress.

Key characteristics include:

  • Automate your sales funnel to automatically distribute material to subscribers, preparing them to make a buy.
  • Sell digital items using a tool designed just for producers.
  • With Creator Pro, you may change a URL after the email has already been sent.
  • Make customized email marketing campaigns.
  • Creating attractive landing pages and sign-up forms.

Pricing:

ConvertKit provides a free plan with a limit of 1,000 subscribers. Paid plans begin at $9 per month.

11. Omnisend

Omnisend is a comprehensive email marketing automation software that also serves eCommerce businesses.

It allows you to build on your newsletters and increase sales with automated mailings, segmentation, and the addition of SMS.

Pre-built automations for cart abandonment, welcome series, and transactional emails are included to assist create efficient buyer interactions.

Key characteristics include:

  • A template library makes it simple to produce professional, eye-catching emails that you can simply tweak to match your brand, add goods, including dynamic discount coupons, and save for your next campaign.
  • An Automations Library including pre-built processes for each stage of the client experience.
  • Segmented targeting that may be utilized for campaigns and automations across all Omnisend channels.
  • Pop-ups and forms assist in leading generations.
  • Sales are tracked and successful campaigns are identified using reports and analytics.

Pricing:

Omnisend is completely free for up to 15,000 emails per month / 2,000 emails per day. The monthly fee begins at $16. SMS costs extra, while higher-tier contracts include SMS credits.

12. Gist

Gist is marketing automation, live chat, and email software that gives you a complete 360-degree picture of your company.

They also include additional technologies such as event monitoring to observe what users do on your website and a knowledge base to enable automated customer care.

Gist’s chatbot features are where they truly shine.

Their GistBot pre-qualifies leads and books appointments for your sales staff 24 hours a day, 7 days a week, in any language.

You may assign chats to other team members, add private comments, and manage your interactions using simple open/close statuses.

Their automation technologies also allow you to design visual processes to engage and convert consumers.

To study consumer behavior, you define actions and tags, segment your audiences, and utilize timing variables to convey the correct message at the right moment.

Gist is a superb all-in-one marketing solution for firms trying to improve leads for their sales force, with powerful live chat, event management, and marketing automation.

Pricing:

Best Marketing Software (Free – $29/month)

13. Automizy

Automizy is an email marketing platform that aims to enhance open rates by providing you with all of the tools you need to make your emails stand out in a crowded inbox.

Automizy’s email marketing feature set includes sending campaigns, establishing automations, generating forms, and maintaining your contacts.

Everything you need to achieve your email marketing objectives is available in a single user-friendly interface.

When you use Automizy, you’ll have access to proven email marketing best practices that will help you raise your open rates, establish email automation, automatically resend campaigns to non-openers, and save time with email templates and automation blueprints.

Automizy offers an email subject line tester so you may receive ratings for your subject lines before sending them to enhance your email open rates.

Based on data from over 1 million campaigns, this tool predicts topic line success.

Finally, you may do A/B testing on automated emails. Write up to four subject line variants and let our AI optimize them for you.

Pricing:

Email Marketing Software that Increases Open Rates by 34% ($29/month)

14. AWeber

AWeber is an excellent email marketing platform for enterprises, teams, and entrepreneurs.

It comes with a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and a plethora of connectors.

AWeber, like the other companies on our list, provides a landing page builder. It’s simple and drag-and-drop, making it ideal for anybody who wants to rapidly create and launch a landing page as well as an email campaign.

Key characteristics include:

  • AI-powered email template creator allows you to easily produce attractive branded emails.
  • Automate email content production by broadcasting the most recent blog entries.
  • Using tagging and dynamic content, you can target campaigns to the proper individuals.
  • Landing page builder with drag and drop functionality.

Pricing:

AWeber is completely free for up to 500 subscribers. Pricing begins at $18.75 per month.

15. Campaign Monitor

Campaign Monitor, which was created in 2004, is a fantastic all-around email marketing platform.

There is no distinguishing or distinguishing trait that distinguishes them. There is, however, something to be said about doing everything well.

They are a multinational firm with people-first principles, with a 99% customer satisfaction record and a Giving Back program.

Every year, Campaign Monitor workers volunteer for hundreds of hours.

They contribute food to local food banks, clean up garbage from parks and beaches, and provide resources to at-risk youth organizations.

Their eye-catching email template designs are ideal for both non-profits and enterprises. Furthermore, its customer service and people-first attitude set it apart from the competition.

First, its email builder allows customers to completely customize their designs, even down to particular web fonts and color schemes.

If brand standards are critical to your organization, their Premier Plan allows you to lock portions of emails. This increased security helps in maintaining the continuity of your brand.

The option to include films from YouTube or Vimeo into your emails is an added feature.

Then, in terms of triggers and email actions, their automation suite is similar to other platforms.

Campaign Monitor also excels at data segmentation, allowing you to exclude various categories and apply complex criteria before sending emails.

They feature over 250 pre-built connectors with third-party software like as Salesforce, Magento, and WordPress.

Pricing:

People-centered business with 99% customer satisfaction ($9/month)

16. Mailchimp

MailChimp is one of the most well-known email marketing platform, with over 1 billion emails sent on its platform every day and over 14 million clients as of 2017.

Their free plan provides customers with an easy-to-use interface, up to 2,000 subscribers, and 12,000 email blasts each month – more than enough for a small company.

Autoresponders, transactional emails, analytics, and several third-party connectors are all included in their free package.

For iPhone and Android, there is a free Mailchimp app as well.

They charge depending on the size of your email list, so if you exceed 2,000, you join their 2,000-2,500 plan, which costs $30 per month.

Overall, with over 17 million subscribers a few years ago, MailChimp may be the most well-known free email marketing service on the market.

They are lower on my list since everyone uses them, but there are lots of other decent choices for creating more personalised emails.

Pricing:

One of the Most Recognized Brands in Email Marketing (Free – $14.99/month)

17. Mailigen

Mailigen is a cloud-based email marketing platform for small and medium-sized enterprises in areas such as e-commerce, advertising, banking, media, and others.

Email list segmentation, email automation, campaign analytics, sign-up form builders, pre-made templates, and online surveys are among the key features.

Users also have access to online survey integrations and SMS messaging features.

Mailigen helps customers to construct the ideal marketing emails by dragging text fields, graphics, and other components.

The system includes design tools, customisable templates, and email styles to assist users in creating and managing campaigns.

You may easily configure emails with nine different sorts of content blocks and even include dynamic content using if/or statements:

Another strong point is the open API’s functionality.

Mailigen integrates with the most popular plugins, including Zapier and WordPress.

They also interface with e-commerce platforms and social media sites such as Facebook and Twitter.

The pricing is tiered and grows dependent on the amount of email subscribers you have.

There is a $10 monthly fee for short lists with up to 500 members.

If you have 2,500 subscribers, you will pay $25 per month, and this will increase to $400 per month if you have 100,000 subscribers.

If you have a list of more than 150,000 people, they can provide you with tailored high-volume rates.

If you’re searching for a powerful email marketing solution that connects with a wide range of applications and has an open API, you can get started with a 30-day free trial now.

18. Benchmark

Benchmark is a feature-rich, user-friendly email marketing platform.

Its key features include an easy-to-use email builder, sophisticated automation campaigns, and tools for building your list, like as polls, surveys, and opt-in pop-ups.

To begin, you may use their email sign-up forms and pop-ups to encourage consumers to join your list.

You may use triggers to add them to automatic email processes like as welcome series, post-purchase series, abandoned cart emails, and more when they join.

Once on your list, you can nurture them with surveys, polls, and beautifully designed emails (on all platforms) to cultivate a devoted following.

Benchmark also includes analytics capabilities for topic lines, content, and delivery timings.

They also provide a handy inbox checker that shows you how your email will appear on all email platforms.

Finally, they connect to over 300 additional services. To expand your email capability, connections include a WordPress plugin, Facebook sign-up forms, Google Docs, Zendesk, PayPal, and a plethora of other SaaS services.

Pricing:

Best Email Templates for Drag-and-Drop ($13/month)

19. SendPulse

SendPulse is a multi-channel email and messaging marketing platform that allows you to send emails, SMS messages, and build chatbots for Facebook and Telegram.

It may seem to be a mouthful, but when combined, these qualities may assist companies in producing stronger and more engaging brand experiences for purchasers.

SendPulse allows you to deliver several sorts of messages alone or in conjunction with Automation 360.

It comes with a collection of email marketing tools that will allow you gather contact information from users, build responsive layouts, and set up automatic processes.

Key characteristics include:

  • A drag-and-drop editor with 130+ templates for creating responsive emails without any HTML expertise.
  • Trigger emails are used to nurture prospects at each level of the sales funnel and convert them into paying clients.
  • A form builder that allows you to construct a pop-up, embedded, or floating subscription form on your website in order to gather email addresses and other information from visitors.
  • Lead generation with SMS and online push notifications.
  • Integrated landing page builder.
  • CRM built-in.

Pricing:

SendPulse is free up to 15,000 emails to 500 subscribers each month. When paid yearly, pricing begins at $6.40 per month. Extra marketing channels incur additional expenditures.

20. MoonMail

MoonMail is an email marketing platform that works with Amazon AWS.

They are an excellent omnichannel alternative, with the ability to deliver communications through email, voice, SMS, WhatsApp, Facebook Messenger, and chatbots.

This kind of event-based communication is ideal for marketers that want to broaden their message beyond email.

They offer a drag-and-drop editor and templates, much like many of the other tools on our list.

Their animated email headers are a nice touch.

You may use HTML and CSS to add features like as menus, color changes on hover, fades, opacity changes, and more.

Furthermore, they provide exceptional customer service and a robust knowledge library to assist with frequent concerns.

MoonMail’s free plan is severely restricted. It allows you to send to up to 2,000 recipients and send one campaign each day, however you can only send to 10 recipients every campaign.

However, one significant selling feature is that they enable customers to simply pay for emails delivered rather than the amount of members on your list.

Their open API allows you to send messages to chatbots such as WhatsApp, Facebook Messenger, and others.

They also offer a Shopify native app that assists e-commerce firms in sending autoresponders and abandoned cart emails to prospective consumers.

MoonMail is a wonderful solution for marketers and small companies wishing to send more dynamic and engaging emails and leverage APIs to broaden their reach.

Pricing:

Our best option is to use their $44/month Lite Plan.

This service lets you keep an unlimited number of contacts in your email list and send up to 50000 emails every month.

It also offers spam reporting, compliance monitoring, automation, and premium support.

21. Ontraport

When you think about the best email marketing platform, the word Ontraport may not spring to mind right away.

However, they have been in business for nearly 13 years, employ over 100 people, and generate over $10 million in sales every year.

They’re best recognized as a customer relationship management (CRM) solution, followed by an email marketing platform.

Their main selling point is their Campaign Builder, a visual marketing automation and live reporting platform.

You may use this tool to design sophisticated sequences and communicate in real time with other users:

Ontraport includes a robust block-based editor with plenty of contextual assistance and hover buttons to assist you with any challenges you may have when creating campaigns.

Pricing:

One disadvantage is that their Basic paid plan, which begins at $79 per month and only permits 1,000 contacts, is not expandable.

For example, if your email list increases from 1,000 to 2,500 members, the monthly fee almost doubles to $147.

Finally, this technology is best suited for sales-driven firms in high-end B2B or B2C sectors, where automation and sales processes are more critical than mass emailing to enormous lists.

Ontraport is available for free for 14 days with no credit card needed.

Summary

I hope this list of the best email marketing platforms assists you in selecting the best platform for your internet company.

Because there are so many wonderful tools available, it comes down to determining your budget range and which features are most essential to you.

Startups need different characteristics than established businesses, so you’ll be able to locate the appropriate match by concentrating on pricing, deliverability, template designs, simplicity of use, and the special features you require.

My last suggestions:

  • ActiveCampaign is an amazing new email service that has extensive automation.
  • Constant Contact is the clear victor if you want exceptional email deliverability and the finest platform for small companies overall.
  • HubSpot is the finest option for integrating email marketing into your CRM and marketing toolbox.

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