After you build a membership website, your work isn’t done; you need to increase sign ups for your membership site to keep your business profitable.
In this post, I’ll go over several strategies to increase membership sign ups on your website and expanding your membership pool so you can continue to make money from it.
One of the greatest methods to build a regular online income is to manage a membership website where users pay membership fees.
However, in order for a membership site to continue to be lucrative, it must continually add new members. As a result, you must regularly have enough new members join your site in order to have guaranteed revenue from it month after month, year after year.
In this blog article, I provide advice on how to boost membership signups on your website and guarantee the success of your membership site.
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How to Increase sign ups for membership Site?
Now, let’s discuss some very effective tips on how to increase sign ups for your membership site. You can also use some of your own strategies for this purpose.
1. Traffic Management
It’s vital to get traffic to your membership website to increase sign ups, but it’s even more crucial to driving the appropriate sort of traffic.
More members will register on your website as you attract more qualified, high-quality visitors.
Here are the most useful methods you may use. Some of them may or may not apply to your membership site as we’ve already discussed boosting traffic to blogs.
Social media: A larger audience may be accessible if you use social media to promote your membership website. You may even purchase Facebook or Instagram advertisements if you have the money to target a certain demographic or group.
You may read out our following blogs:
Blog: As long as you don’t make it the only goal or topic of your blog, if it has even a moderate following, it may be a useful advertising tool for your membership site to boost sign ups.
You may write a piece on your membership site and outline its features and advantages, but a more subtly effective method is to create worthwhile content that mirrors the material you could find there, and then include a quick remark and a link to your membership site at the end of the piece.
Avoid turning your blog into a purely promotional vehicle; it should still be a source of useful, free, and instructive material.
Mailing list: If you have a blog, it’s likely that you already have a mailing list for it. If not, you should seriously consider starting one to increase traffic and increase sign ups.
You should try out some best email marketing platforms for collecting your mailing list.
Bring your mailing list up to speed on your membership website. Tease your users with the kinds of material they may anticipate seeing on your membership site, just as you do with your blog.
Again, if you don’t want people on your mailing list to unsubscribe, don’t send them solely promotional emails. Keep your emails a great source for updates and good, free material from your site.
In conclusion, increasing the number of individuals who see your membership website enhances the likelihood that they will sign up for it, making developing a traffic plan crucial to your success.
2. Affiliate Programs
If you’ve experimented with affiliate marketing as a publisher in the past, you are acquainted with how it works. It may be very useful to increase sign ups to your membership site.
In a nutshell, affiliate marketing is authors advocating a product or service—in this example, a subscription to your website in exchange for a fee.
It’s similar to hiring a sales crew to promote your membership website and bring in new visitors to your website.
But keep in mind that an affiliate program is a long-term solution, not an immediate one. Before they may successfully generate traffic to your website, publishers must first successfully drive traffic to their own websites.
Additionally, managing an affiliate program takes extra technology, and dealing with affiliates and running the affiliate program may take a lot of time. Here are some things to think about when deciding whether an affiliate program is right for you.
Publishers: You have three options when it comes to picking publishers to work with: invite-only, available to everyone, and just current members.
Having members as your affiliates is a fantastic technique since you can develop advocates out of them, albeit each choice has advantages and disadvantages of its own.
Additionally, since they have used your membership site personally, they would be able to identify the target audience for your content and features.
Commission rate: The amount of compensation you provide your publishers has a role in an affiliate program’s performance as well. To your affiliates, you might charge a set fee or a percentage.
You may also provide several levels, which entail paying VIP affiliates with a track record of persuasion greater commissions.
Once again, you may choose the commission structure and rate, but it must be enticing to your affiliates so that they will spend the time and energy necessary to promote your website.
In charge of your affiliate program: When you create your affiliate program, you may control it directly from your website using a;
- Plugin (if you use WordPress);
- An affiliate platform (a third-party tool created specifically for administering affiliate programs);
- Or an affiliate marketplace (a public website advertising your affiliate program to all who are interested).
You should consider how much control you want over your affiliate system, who will be your publishers (if it won’t be available to the general public, being in an affiliate marketplace won’t work), and how much it will cost when selecting your affiliate program.
Getting your affiliates going: Another element in your success with affiliate programs is maintaining your affiliates’ high levels of motivation.
Make sure to establish a just compensation structure, make it simple for them to share your affiliate link, and sometimes reward them with bonuses or incentives.
Overall, if you don’t anticipate immediate results from your affiliate program, it might ultimately raise the number of membership signups on your website.
3. Offers and Advertising
Offers and promotions for membership sites must be created in a manner that engages both current members and potential new members to increase sign ups to your site.
In order for promotions to be successful, you would also need to include a scarcity factor; either make it available for a short period of time or only open a certain number of seats.
These are the many kinds of membership website promotions you may do.
Price reduction: Discounts may be quite successful when selling goods and services, and when used properly, they can also be very effective when selling membership sites.
You may be asking yourself, “What else is there to do? Reduce the membership cost, publicize the deal, and watch as more people join.
In principle, that seems simple enough, but can you picture how your current members would react if they learned that new members just need to pay a small portion of what they are already paying?
Yes, it is awful.
In the best-case scenario, they’ll be upset but keep using the service, terminate their membership and re-enroll for the cheaper membership rate, or just quit their membership entirely.
For this reason, you shouldn’t just lower your website’s membership cost in an effort to draw in more visitors and new members. There are approaches you might use to ensure the satisfaction of your current members.
You might start by offering a discount on a product that your current members can also benefit from. You might lower your yearly membership price, for instance.
Then, current members who are paying on a monthly basis may still benefit from this promotion.
Product or content launch: Another promotion you may run is to provide a discount on a new product or piece of content you’re introducing to your membership website rather than on your membership price.
This way, neither your current members nor your potential recruits will feel resentful if they take advantage of this offer.
Free or inexpensive trial: Those who like to sample before they purchase could be interested in your membership website if you provide a very short-term or slot-limited free trial.
Bonuses: Promotions may be add-ons as well as discounts; they are not necessarily reductions. For joining up, you may add a free ebook or a free one-on-one session with you.
When new members join up for long-term subscriptions, you may also add additional months. For instance, if they pay for a membership in advance for 6 months, they may receive an additional month for free; if they pay for 12 months, they can get an additional 2 months for free.
The next consideration is how often and when to conduct promotions as your main target is to increase sign ups.
In theory, you are free to run a promotion anytime you choose. Your site is this.
But because we’re all about maximizing the influence of a special deal, it’s a good idea not to run promotions all the time; otherwise, they won’t be worthwhile in the long term. For most sites, one every three months or every six months would be enough.
You may choose times of the year that are relevant to your membership site, such as the week of your anniversary of debut. Or it may be a holiday, such as Christmas or New Year’s or Thanksgiving and Black Friday.
A time period that is relevant to your expertise is another option. For instance, you could want to conduct a promotion the week of Mother’s Day if you own a website providing online courses for parent bloggers.
If done correctly, contests and prizes may be an excellent approach to get people to join and increase sign ups to your membership site.
Here are a few things to think about while holding a competition to boost membership sign ups.
Requirements: Keep the conditions for entry simple to complete, or at the very least not difficult to do, as your aim is to have as many individuals join as possible.
The conditions might range from a simple request for their email address so you can give them information about your membership site to a social media promotion campaign requiring them to share material about your membership site on their own social media accounts.
Be aware that you must review a social media platform’s terms and conditions before conducting a contest or giveaway to ensure that you don’t violate any guidelines and risk being suspended.
Guidelines: The difficulty of the entry criteria will determine how intricate your contest’s regulations are. To ensure that everyone has an equal opportunity of winning the reward, it is crucial that the rules be clearly stated and followed.
Prizes: An attractive reward has two qualities: it is pricey, and there are only a limited number of it.
However, they are insufficient to effectively entice your target audience. You’ll need a reward that appeals to your membership site’s target demographic in addition to being tempting.
The most apparent incentive you can provide is unrestricted access to your website. A 1-month, 6-month, 12-month, or lifetime membership reward is an option, as well as the option of awarding all of these prizes with various criteria for each “tier.”
Even your current members will want to win this kind of award, which means they won’t feel left out in the cold.
You may also provide a reward associated with whatever you’re releasing if this contest is meant to promote a new course, product, or service you’re providing.
Picking winners: You may choose the winner manually by selecting the best entry, or you can choose the winner randomly via a digital lottery draw, depending on the rules or conditions for entry.
If everyone entered with the same effort, such as just providing their email address or posting a link to their membership website on social media, the random winner would be chosen.
However, if you ask people to make a bit more of an effort, such as uploading a specific picture of themselves or putting a caption in response to a question you ask (such as, “Tell me why you deserve the award”), you’ll want to choose the finest submission.
Have your current members vote on the top submission if you don’t enjoy having to choose just one winner from among those that clearly took time and work to make.
Promoting your contest: If no one knows about the contest, no one will participate, even if you offer the finest prize ever and all participants need to do is provide their email addresses.
Tell everyone and I do mean everyone—about the contest. Tease it through your blog posts, mailing list emails, and social media posts.
Make sure to include competitions in your plan once or twice a year since they are an excellent method to promote your membership site and generate signups quickly.
5. Email Remarketing
When a user reaches your site’s checkout page, it is obvious that they are prepared to register for your website.
However, sometimes people have second thoughts, have a persistent query or problem, get sidetracked by other activities, forget their payment information, and then plan to return to the website but don’t.
You can’t hold them responsible for that because it is life and it occurs.
However, you may attempt to reel them back in to increase sign ups.
Set up your checkout procedure so that potential customers must first submit their email addresses. When your thank you or confirmation page is not visited, it constitutes an abandoned checkout and prompts the sending of an email to your prospect within 24 hours.
You might indicate that you saw they didn’t finish the checkout process in your email and then offer to help them with any problems they might have. Alternatively, you may entice them with a discount if they join right away.
Always provide a link at the conclusion so the customer can quickly finish the purchase and avoid having to go through the full process again.
Although it is not perfect and some of your prospects may never join, neglecting these almost-members is equivalent to wasting money.
Put quality content above membership growth: You only have a number of hours to do all the chores you need to do to manage your membership site, and that sometimes means you’ll have to prioritize completing certain tasks over others.
When it comes down to deciding between developing content and boosting your membership signups, always pick content.
Always providing high-quality material on your website assists you to attract additional members to your site to increase sign ups, and keeps your present users happy and enrolled.
Keeping current members is cheaper than recruiting new ones, so keep that in mind to increase sign ups!
Boost Your Signups: Executive Summary
Bringing in new users and clients to your membership website to increase sign ups is a continuous process when you have one.
To maintain your website accessible to the largest possible audience, you may need to modify your content, CTA, sign-up forms, and other things over time.
Having a distinct message for your audience is an important thing to keep in mind. Spend some time making sure the messaging represents your company.
Also, it’s a good idea to have a basic registration form, which can be performed using a popup. An excellent technique to increase signups without taking up too much time is to ask for just a name and email.
Another strategy to improve your signups is by employing those who have utilized the material. Having an affiliate program is a terrific idea to give an additional incentive to clients as well.
We really hope this blog about “how to increase sign ups for membership site” was educational for you. Tell us which strategy you’re going to attempt!