Today, no marketing manager is happy with their website. There is always an opportunity for improvement, whether usability or conversion rates are the problems.
Raise your hand if you’re pleased with how your site converts when I ask the audience during a presentation at a conference. No one ever raises their hand, either.
Every day, digital capabilities advance more quickly. With more content available, it is a sense that marketers would go for an ok website.
They can lack the tools necessary to carry out efficient testing and implement significant, well-informed changes.
With the short attention span that comes with this growth in technology, however, finding these answers may be challenging.
My three-year-attention old’s span is so short that he constantly switches between activities. When everything is on a mobile device, we all act like toddlers.
It seems to sense that conversion rates have decreased. It takes a fresh approach to provide a positive user experience that will keep consumers engaged.
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How to increase conversion rate?
Here’s some simple and effective ways by which a great UX can increase your conversion rate.
1. Increase Usability
The “thumb zone” is one of the usability elements that my team assesses. There are many solutions available that display where a thumb may access your mobile website.
Your interaction points or calls to action may sometimes be out of reach while a user is holding a phone.
For instance, if your call to action is in the upper right corner, it is not at an accessible location. If your website is aware of this information, users will notice.
If a user’s experience on your site doesn’t live up to her expectations, she could opt not to finish her purchase on your site even if she has three applications and four tabs open on her phone and is switching between them.
In addition to finding that things above the fold get the greatest attention, Eyetrack III studies also revealed that readers’ eyes are pulled to the top left corner of a page before moving to the right.
Accordingly, the elements on your website’s top left-hand corner ought to be obvious and alluring.
The UX, which influences conversion rates, may be greatly impacted by these little nuances. For instance, a website’s speed may make or break a digital experience.
How quickly does your website load? How soon are visitors able to switch between pages? Do they immediately open a new tab when they click something?
Use the one-page application, do you? How do you keep the process flowing for the users? My team’s mantra is “slower equals lower,” which serves as a constant reminder that slower speeds result in lower conversion rates.
2. Optimize Your Organization and Content
The simplicity of navigation is another aspect of usability. Users are more likely to convert if your website is simple for them to quickly learn.
On your homepage, for instance, a B2B user who is doing research should be able to locate the most important details about your company. He shouldn’t have to go through your website to find out what the goal of your business is.
UX According to Booth, individuals are more likely to make judgments based on emotion and give those actions a rationale after the fact.
Include this information on your landing pages and make an effort to have your website’s design provoke an emotional response.
Last but not least, keep in mind that how you deliver the information is just as important as the material itself. Pay attention to your visual structure and content.
We at my firm strongly support marketing experiments and the messages they convey. Websites are not actively used by users. Inadvertently, they interact with individuals.
Users may get confused if stuff is not presented in the sequence that they would ordinarily take it in. Provide the three Was to your website’s visitors: Why am I here?
How should I proceed? What justifies my doing it? Making a website perfect for its users requires a lot of little adjustments.
Here are some other actions you may do to begin creating a wonderful User Experience:
3. Determine what is effective for your users
Look into what your visitors find attractive and what they find undesirable about your website. Heat maps, user polls, and user videos are just a few of the tools available on the market that may be utilized to show you how people are interacting with your website.
My internal favorite Hotjar is the basis on which my team and I develop our testing techniques. By analyzing this data, you may see what aspects of your website are most popular with visitors based on their behavior.
Currently, undergoing a redesign? You may evaluate how users will react to your designs before going live by using technologies like EyeQuant.
4. Simplify the checkout procedure
If you work in the eCommerce industry, particularly around the holidays, you don’t want the purchasing process to take too long.
Do your clients keep up their user momentum after they reach the checkout stage? How open are you in letting customers know about shipping charges, taxes, and other details before they begin the checkout process?
Do not be shocked if customers leave their carts unattended if your procedure takes too long.
5. Incorporate video
Reading often requires more time and effort than listening to or seeing anything. People are time-constrained and, as was already said, easily distracted. Profit from users that wish to interact with websites on the move.
Instead of forcing them to browse and read throughout their morning commute, give them something quick and entertaining to watch. 79% of buyers say they prefer watching product informational films to reading plain text, according to Wyzowl.
Your website requires a strong user experience since customers are more mobile than ever and have access to more stuff online.
A strong UX is mostly determined by usability and high-quality content, but don’t overlook more minute details like your checkout procedure and the availability of videos.
By putting all of these elements into practice, you can keep consumers coming back for more.
However, I think you are now clear about how to increase conversion rate through the UX of your website. You can share your experience too about the topics.